E-Commerce
In today's digital age, a strong online presence is essential for businesses of all sizes. My e-commerce designs focus on creating visually appealing, user-friendly, and high-converting digital assets. From sleek and minimalist to bold and colorful, I tailor each design to the unique brand and target audience.
AMAZON.COM /
STOREFRONT REBRAND
Brand // Full Circle Home
Year // 2023
This project involved a comprehensive rebrand of Full Circle Home’s Amazon storefront to align with the company's updated brand refresh. With its updated typography, color palette and photography, we aimed to create a seamless, cohesive and intuitive user experience.
AMAZON.COM / BRAND STORY
Brand // Full Circle Home
Year // 2024
With Amazon’s updated Brand Story feature, it allowed us to showcase our brand’s mission, heritage and products in a more enhanced and customized way. I approached this as an opportunity to highlight what is unique about Full Circle Home and provide a story that would connect to our audience.
AMAZON.COM / A+ CONTENT
Brand // Full Circle Home
Year // 2024
In an effort to further boost sales by up to 20%, we prioritized a refresh of our A+ content to align with the rebrand. By collaborating closely with our e-commerce manager and creative director, I developed assets that highlight the brand's mission and key product features, delivering a comprehensive brand story to our consumers.
THE SEXTON SINGLE MALT
Brand // The Sexton Single Malt
Year // 2021
This digital campaign, featuring web banners and social media graphics on The Infatuation and Tastemade, spotlights the surprisingly playful side of The Sexton, an unconventional yet undeniably rich single malt whisky. We captured the brand's signature elegance while injecting a touch of fun, inviting consumers to experience a new dimension of The Sexton.
ADOBE WHITE PAPERS
Brand // Adobe
Year // 2018
As a designer under the guidance of a Senior Designer, I contributed to Adobe's white paper projects. I analyzed complex data to create visually engaging infographics and utilized Adobe XD to layout comprehensive white papers, including Data Science Workspace, How to Escape the Content Bottleneck, and Discovering SPA-CMS Harmony. These projects showcase my ability to translate technical information into clear, visually appealing designs.